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How to effectively market your business

When you start up a new business, there are so many different strategies and approaches to take in terms of marketing and advertising it can be difficult to choose the appropriate ones for you. Your main objective will be getting your name out there and letting potential customers know you exist. We have put together a list of the basic marketing strategies you should be looking at to promote a start-up business.

  1. Merchandise – Investing in some branded pens, t-shirts and keyrings is pretty standard for a business. These items may seem run of the mill and boring, however they are useful items that people will see most days, ensuring that your brand is at the forefront of their minds! If you do want to get some promotional products that are a little different, a branded power bar is a great choice. These days, people are always needing to charge their phones and this will be a really useful item that people will use and actually appreciate.
  2. Signage – Ensuring that your business has adequate, high quality indoor and outdoor commercial signage is important. The signage should represent your brand identity and values correctly and you should always go to a reputable designer. Outdoor signage can attract passing trade, and by using LED lights on your signs you can be visible 24 7.
  3. Social Media – Making sure you have a strong social media presence from the get go can only help your business. Having a dedicated social media expert who can update all channels, network with other local business and liaise with customers will give your brand a personality and encourage customers to get in touch. It also gets your name out there.
  4. SEO – Working with a reputable SEO agency can boost your business and get you onto the first page of google when potential customers search for services that you provide on the internet. It is always worth going with experts instead of attempting to do your own SEO, this leaves you to concentrate on your new business!


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The Business Blog is the hub of all information about business, an entrepreneur by trade, Skye loves nothing more than helping others grow their businesses.