Increasing sales is the key factor for a business to grow rapidly and achieve success. Every business wants to increase their sales to grow the business further. Once the product is manufactured or services are ready to launch in market, businesses focus on designing the right marketing and sales strategy.
While marketing is the process of reaching out to your target audience and sale is the process of gaining profit by selling goods to the customers. Marketing and sales are two different terms; marketing refers to the number of customers familiar with your business, whereas sales refer to the number of units of your product that you sell to these customers.
Before finding new customers and increasing sales, you need to understand who your customer is? What value for money are you offering to the customers? And what your competitors are offering in the market? Here we have mentioned some of the unique ways to boost sales of your business.
Increase marketing of the Product or Service
A simple way to increase sales is to boost your marketing. Instead of providing quantity to the customers, provide quality to them. An attentive approach, test-promotions and observing your outcome helps in increasing your sales. Lead statistical surveying to know more about your intended interest group. Run ads campaign in limited locations to understand the public’s response towards your product or service.
Communicate with Your Current Customers
One of the best resources to increase revenue of your business is your current customers. It is easier to up sell a client who is already familiar with your work, the quality of the product and services and has already incorporated aspects of your services into their business. Build one-on-one relationship with your current customers, listen to their needs and do your best to satisfy as many of them as you can. But, keep one thing in mind; building strong relationship with customers requires your time and investment of resources.
Increase Your Confidence Level
Being confident in front of your customers about your product makes them believe you. You have to be confident about what you are selling. Develop confidence and passion about your product by learning everything you can about it and finding out what makes it better or different from your competitors’ product. List the benefits of your product and show how it is different from your competitor’s product.
Review Your Pricing Strategy
Pay special attention to the pricing strategy of your product. Get to know what your competitors are charging for the same product. Determine the price of your products based on your goals. Lowering the price of the products can increase revenues to make up for lower margins. Rise in the prices of product will create a higher perceived value in the minds of costumers and will increase your margins. Raising the prices of products can also increase revenues without increasing sales.
Bundle Your Product and Services
Sell bundled products and services as a package rather than an individual offering. Customers equate a bundle of services with savings, even if the savings are nominal, making it a much easier sell for you. Try to keep your bundles flexible, if you can stay flexible enough to swap out different products or services to align with multiple needs, you’ll find success.
This is a telemarketing technique, which consists of blind contact with a potential customer who isn’t expecting a pitch. Client’s leads can be grabbed through scouring daily paper articles or things, acknowledgement of leads that are acquired from an outsider or focusing on individuals or moving organisations.
Expand Your Distribution Channels
Try to change the distribution of the product from where you are currently distributing. It can significantly boost your sales and revenues without requiring any changes to your marketing or pricing. Get to know about the effects of online selling, direct mail, wholesalers, retailers, distribution and outside sales reps to project how each method can affect your sales volumes, profit margins and total profits.
Improve Your Financial Budget
Budget plays a vital role in boosting sales for your business. Though, there are many other ways to advertise and improve your business sales, but still having a good budget to maintain everything in your business is necessary. You can do marketing for finance to improve your sales if you are in the financial services sector, take a loan from banks or vendors, etc. Having a good budget will help you to boost your business.
Increase Your Networks
Building relationship with other businesses helps a lot in boosting your product sales. Networking with other businesses can be done in many ways; by getting involved in community organisations, such as the chamber of commerce or attending business functions. Social functions – dinner invitations, book clubs for get together, etc. – can also lead to potential business. All of these things are good ways to network to find new customers. Many businesses find that this type of networking, making contacts through friends or former colleagues, can lead to new customers.
Look for non-competitive products or services in the market that are reaching out to the same audiences to see if there are ways you can collaborate through shared outreach efforts such as newsletters, mailings or co-branding opportunities. You can uncover a handful of like-minded products or services that are talking to your customers. Talk to other business owners, how your business can support each other. Your customers will see joint efforts as a value-added opportunity to reinforce their choice of brands.
Offer inside Information of the Product
If a customer is keeping an eye on a product but putting it back on the shelf again and again, make sure you let them know that the product is going on sale the following week. If you are monitoring your website’s online shopping cart, you may email an existing customer who didn’t complete a sale and offer them a discount to complete the purchase.
Add Impact to Your Promotions with Hover Ads
We all are familiar with pop-ups. They are small windows containing a special offer or other information that sometimes “pop-up” when you visit a website. Pop-ups have a very useful online marketing tool for years. However, many online users don’t like them, so they use software to automatically block them. But, now these pop-ups has been replaced with hover-ads, they behave like pop-ups but aren’t actually pop-ups – so they don’t get blocked. These advertisements are powerful in light of the fact that they put essential data, such as your opt – in offer or a special limited – time promotion, right in front of your targeted visitors. To see the number of people who have subscribed to your website, you can place your opt – in offer in your hover ad. You can also get to know how many individuals are navigating to a special offer page on your site through a float advertisement versus through a consistent connection on your landing page.
Have a Limited-Time Sale or Promotion
Offering discounts on your products may seem antithetical to increasing sales, but even offering a slight discount can make your products and services more attractive to a client. But, make sure to clearly define the parameters of the sale – including start and end dates of the sale. So there isn’t any confusion if the client decides to continue working with you once the promotions ends.
Develop Your Sales Process
Before launching your product in the market, make sure you are clear about your sales process. Having a good sales process will not only help you gain more confidence, but it will definitely improve your selling skills. Keep in mind every single phase of what you do when you try to make a sale. Generally, a sales process consists of determining the decision maker, initial contacts, building the relationship, solving clients’ problem and providing the solution. Many companies have their own sales process which you follow if you want to, but that doesn’t keep you from creating your own and improving what they have.
Advertising is essential to bring your product to the spotlight. Businesses are typically encouraged to spend their 3 to 5 percent revenue on advertising, but a small business needs to make sure that advertising is effective. One way to do this is ask your customers where they heard about you, so you can measure what is effective. You also have to pick your market carefully for advertising to make sure you are reaching the right audience. If you are looking for young audience, social media and internet is the best way to reach them. You have to define your demographics before you develop your advertising or marketing plan.
Use Social Media to Reach Customers
Using social media to promote and shout out your product offerings is a great way to raise customer awareness and quite possibly get the phone to ring. If your business has even a small following on social networks like – Twitter, Facebook, Instagram, etc. It will help you boost your sales to next level. Customer testimonials are perfect for posting to social media feeds and can spark interest in your offerings. Don’t use social media just as a sales tool, but also use it as an open line of communication. Use it to gather interesting industry information, retweet or repost articles of particular significance or further illustrate how your business works, perhaps with behind-the-scenes photos or videos. Social media is the first and foremost tool to reach audience, use it as a personal touch point to your audience.
Feature Different Benefits of Product in Your Headline
Headline of a business site has a huge impact on the sales of the product. Headlines of a business site must grab attention of the customers as it is often the first thing that visitors see on a website.
A successful headline should highlight the solution of a problem; your customers are facing and stress the main benefit of your product or service in solving this problem. Having a good headline on your site will grab the attention of your customers and it will help you to increase your sales.
Provide Free Samples to Customers
Offering free samples to customers isn’t going to cost you anything, but it will definitely increase your sales by engendering good feelings among existing customers. If you are offering free samples of product to your customers, convince them to pass on the samples to a friend or family member to get their attention.
If you sell products, give small sample packets for users to try out. If you provide a service, offer a free initial consultation. Once the forthcoming clients’ begin to purchase your item or administration, they will have more trust in your company and this will prompt a speedier deal.
Diversify Your Offerings
If your company has reached a stage where you have a sufficient number of customers, it might be time to add new products and services to achieve exponential growth. If you feel you have saturated the marketplace, determine the products your target audience buys that you are not selling and that you think you can make and market profitably. Producing new products and replacing them with old ones might result in a decrease in sales, but higher revenues if the replacement product has a higher price.
Providing good quality products to the customers builds their trust in your brand. When customers lose trust in your brand, the business collapses like a pack of cards. Some people tend to sacrifice the quality to prevent price hikes. In any case, if necessary then increase the cost and serve a similar quality item, instead of creating a low-quality item. You can also serve less quantity of a product at the same cost. If you are planning to stick around with your business and growing it rapidly, never compromise with the quality of the product.
There are many other ways to increase sales for your business, but there is no standard method that applies on every business. Increase in sales of a business totally depends on what kind of business you are doing. Follow these tips mentioned above and you will definitely see growth in sales of your business.